Fashion & Luxury Law

Among the brands we represent, are several notable fashion and luxury houses from across the globe.

With experience in handling multi-disciplinarian legal issues that arise in the dynamic world of luxury and fashion, our team offers comprehensive assistance on issues spanning the entire lifecycle of a luxury brand:

• protection of rights from the stage of conception of an idea, business or brand;
• forming/ structuring a company and managing its growth through strategic partnerships and M&A transactions;
• brand advertising, from physical store-layouts to digital and social media marketing;
• expanding the presence of a brand into new areas such as the metaverse;
• corporate commercial agreements between fashion brands and models, influencers, celebrities and other stakeholders as well as co-branding arrangements;
• monetisation of intellectual property through licensing and franchising;
• anti-counterfeiting actions;
• litigation actions for the enforcement of intellectual property rights – trademarks, copyright, designs, patents and trade secrets;
• ethical and environmental compliances including issues pertaining to product labelling requirements, greenwashing and deceptive advertising;
• product liability and consumer protection including fast emerging issues with regard to multichannel sales, e-commerce and the metaverse;
• data protection and cybersecurity issues.